MoodBoard
This is my MoodBoard of the type of writings, colours, images I want. There are also images of front cover which I liked and would base my front covers on. 

Reader Profile

A reader profile is for fans where they have information about themselves on a page where they keep contact with what they like. The profiles will help show my audiences age, sex and interest. This will further help me understand more about the genre of DJ.

Name: Emily Holding
Age: 19
Sex: Female
Occupation: Student
Relationship Status: Single, looking for friends.
Hobbies/Interest: Music, Partying, chilling with friends. Love to shop (to keep up with the latest fashions).
Music: Dance, DJ, Hip Hop and RnB

This is what most reader profile look like. It gives me enongh ideas to see who likes DJ music and what there interests are.

Planning of Photo shoot
For my front cover and my feature article I will be using a friend called Kashif, which will be a DJ who has been in the industry for two years. The clothes I will make make my friend Kashif are going to be colours that will represent my colour scheme; light blue, purple and cream. In my feature artcle I will be will use probs as his background for example DJ equipment or a studio which represent his genre of music and also will show him in hids natural enviroment which is very effective with audiences as they like to know what is happening in their lifes. In another picture of him i will be taking a picture of him with a car or a motorcycle which will show somthing which is associated with him outside his music. These probs/background will help my readers to understand and relate to my artists. I will also be having a different model which will be on my content page, He will also be wearing the house colours. Also on my content page i will be taking a picture of both a female friend, saliah and a male friend Innayat. These will present fun and excitement in their picture, whilst wearing the house colours.

My Magazines Name

Picking a name/brand for my magazine was very difficult as wasn't sure what kind of name my target audience would enjoy. In order to find out what is the best option I created a questionnaire where i asked what kind of name they would like. As u can see from the resuls in my previous blogs majority of the votes went to Futuristic and Ultumatum. Both of these names were my favourite, i picked Futuristic as it resembles whart DJing is all about and how it evolves in the future. I liked the name Ultimatum as it show as iy is a threat which is chatchy as it gives the buyers an ultimatum to buy it and also in the DJ Industry it shows how if people don't like your music you have no choice but to improve or leave the business.

My further reseacrch on the internet made me realise that the name Futuristic has already been taken by another magazine. So I have decided to stick with Ultimatum as my magazine cover name.

Equipment/ Technology

The technology I will be using is InDesign and Photoshop. InDesign will help me produce the different areas of my magazine such as the front cover, contents page and my feature article. This software will ensure that I can use a varity of application for my pages. This technology will make my production look like a professional magazine. I will be using PhotoShop for editing my images/photos to make them adjustable for my genre and look more presentable.
When producing my work I will be working on a Mac computer and various Microsoft Publications.To take my picture i will be using a 7.2 Megapixel camera. For any hand-drawn and hand-written pieces I will be using a scanner.

Institution to Produce and Distribute

For Magazines to become successful, they need to find an Institution that will best help their Magazine with their Distribution and production. Different genres use different Institution for example IPC and BMG are used by NME and Q. If i wnat a good Institution for my specific genre i have to do research to find out which Institution will best suit my magazine.
The best Institution for my DJ Magazine is Stark Profiles and PR as they provide the best services and have numerous artists. They will best help me as they will make sure that i will be able to advertise my magazine throughout the country and help me to make the sales that I need. This will help me have the upper hand over my competition and become more successful than them as majority of the population isn't aware of these types of magazines.

Questionnaire Results

Here are some results I found out from my Questionnaire:

I asked the people answering my Questionnaire whether 'They listened to DJ Music?'

The results I got were surprising as more than half of the people asked did listen to DJ Music and liked it. This made me realise that this is a popular genre.

One of my question was 'Would you buy a Magazine about DJ’s?'

The results for this showed that majority of the people asked didn't know or won't aware of DJ Magazines being sold. This shows that the Magazine Industry aren't advertisng there magazines as successfully which leads to low ratings of sales. The people who answered this question also said Yes to by the Magazine which shows there are peole intrested in this type og genre, they are not aware there was a magazine for it.

Another question I asked was 'What techniques do you think they could use to sell their Magazine?'

This will allow me to know what my audience thinks is the best way to advertise the Magazine fro people to be aware of DJ Magazines. I asked them to circle/highlight more then one option as this will will show me which techniques best suit my market. The results showed there were three popular methods of advertising which were In shops, On TV and on Flyers/Posters. The results will help mt problem on advertising to my audience and will be successful.